the good turn

With the idealistic goal of making cities cleaner, quieter and less stressful, the good turn wants to tackle a decisive requirement essential for a functioning mobility turnaround: A broad-scale behavioral change.


Therefore, the core of the initiative is an index that breaks the complexity of mobility down to just one number. This allows behavioral recommendations for the use of various mobility offers, based on current traffic flows, with environmental data and the use of sustainable mobility offers.


the good turn was founded by the creative agency Philipp and Keuntje, the fischerAppelt Group and the consulting and engineering company umlaut.

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Philipp und Keuntje Logo
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